![]() Recent studies reveal that personalized Call To Actions (CTAs) convert 203% better than default versions. Personalized content is proving to be a game-changer when it comes to content marketing efforts. To get started, head over to and grab one of these landing page templates. Here's a step-by-step tutorial on how to build a landing page in just a few minutes: Pick a Landing Page Template has built-in functionality to help agencies streamline the process and has over 200 templates that you can edit. Therefore, streamlining this process is key, and landing page builders like can help in building an impactful landing page swiftly. Combining these two is how people get stuck and overwhelmed. The most important responsibility is keeping everything organized. How to Build a Landing Page for Marketing Agency ClientsĬreating campaigns for clients is the second most important responsibility agencies take on. A study shows that addressing specific buyer fears increases conversion rates by 80%. ![]() All messaging is created to sell one product to a target demographic. Effective landing pages are made for specific campaigns. People land on them after clicking on ads, emails or CTAs on your website. While various parts of the website can be accessed through various channels, landing pages tend to be campaign specific. You want them to do one thing and that one thing is linked in a big bright button. Here's a list of things you typically don't find on a landing page: Check how Spotify is doing this job via its landing page: It exists to funnel people towards one, specific action, enabling you to better segment customers based on their interactions with your landing page. A website is something visitors can explore - there are many places to click, resources to check out, videos to watch, and articles to read.Ī successful landing page, on the other hand, is more focused. What's the Difference Between a Landing Page and a Website?īuilding a high-converting website requires a deep understanding of how to design the perfect landing page, and there's a marked difference between a landing page and a website. It almost exists in a vacuum - a vacuum perfectly optimized for capturing potential customers and significantly contributing to your customer base. You can use landing pages in:Ī landing page is not something that pops up in organic campaigns, it's not a part of your website. Unlike your website, that people can access from many different channels, a landing page is something that lives in your marketing campaign. Post-click landing pages are used to convert clicks into leads. Here is a sneak peak to Mailchimp’s landing page: In fact, some of the most successful landing pages are those that encourage users to: The action can be anything from making a purchase to signing up for a newsletter. Primarily used in digital marketing campaigns, a landing page serves a specific purpose in your marketing strategy, focusing on turning visitors into leads and, ultimately, potential customers.įor content marketing agencies, the goal is to promote the desired action from a visitor. ![]() They can land there after clicking the link in your emails, your ads, or your social media posts. That's why I'm here today to show you how I make quick landing pages and what metrics I look for when I optimize them.īut before we start… What is a Landing Page?Ī landing page is a distinct web page that people “land” on. You need to design it, A/B test it and make sure it works on different screen sizes… It often involves input from multiple departments.Įspecially when you're making landing pages for your agency clients, the approval and optimization process can get tedious. ![]() ![]() Landing pages are the least popular type of sign-up form, but they have the highest conversion rate - 23% compared to the average form's 10%. ![]()
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